Although Alexa Chung does not have an MTV program again, it is far from being detrimental to work.

The British television host 26 years of age, and the model has recently been hired to design her own collection of Madewell, pose in sexy fashion spreads for V Magazine, serving as the muse of "Mulberry Alexa handbag, and the star in the announcements of new versions of feminine fragrance Lacoste.

Now Chung, who has become one of the most influential icons of urban style in recent years, is back as the face of Pepe Jeans London for second straight season.

In the more than 20 images in black and white for the fall 2010 campaign (see them on the website of Pepe), Chung looks new thin and faded Pepe jeans styles, as well as several pieces of clothing, including jackets point prim-and-proper dress paired with shirts buttoned to the top, miniskirt, thigh-length stockings, faux fur coats, thick wool coats and marching.

Beauty wise, Chung sticks to its iconic look semi-disheveled-chic.

A behind the scenes video of the film appears on the Facebook page and shows Pepe Chung and two male models - Jon Menier Kortajarena and Gaspard - Hamming it up while being photographed in front of Pepe jeans store in the famous Portobello Road London and around and record shops and cafes.

What do you think of the new ads? Let us know in a comment.

At the same time, see what other "It" girl was tapped to star in DKNY Jeans Fall 2010 campaign.

thomas sabo armband