Lolita was influenced and popularized by the imagery of more feminine Visual Kei (or “visual art”) bands. Visual Kei is a Japanese form of rock music defined by bands featuring performers in elaborate costumes but whose musical style varies. Mana, the Zentai Suit cross-dressing former leader and guitarist of the Visual Kei band Malice Mizer is widely credited for having helped popularize Gothic Lolita.

He coined the terms “Elegant Gothic Lolita” (EGL) and “Elegant Gothic Aristocrat” (EGA) to describe Latex Catsuit UK the style of his own fashion label Moi-même-Moitié, which was founded in 1999 and quickly established itself as one of the most coveted brands of the Lolita scene.

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